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A practical and accessible guide to using behavioural science in your career

― Caroline Criado Perez, author of Invisible Women


What are you doing today to make your dream future come true? 


We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day.
We need to think big and act small.

Whether you fantasise about changing industry, landing that big promotion, writing a screenplay or setting up your own company, Think Big creates a clear pathway to the future you want. Using cutting-edge research from behavioural science, Professor Grace Lordan offers immediate actionable solutions and tips that will help you get a tiny bit closer to your dream, every day. Like how to:

  • Overcome a fear of failure and throw yourself at opportunity

  • Craft the optimum environment for work and give yourself ample time for tasks

  • Rewrite self-narratives and tackle imposter syndrome

  • Watch out for other people's biases and stop them from holding you back

Think Big provides a practical framework to keep you moving in the right direction.












It will help you get out of your own way and propel you on the path to success as you transform from dreamer to doer!


Dr Grace Lordan is the Founding Director of The Inclusion Initiative (TII), Director of the MSc in Behavioural Science and an Associate Professor in Behavioural Science at the London School of Economics and Political Science. An economist by background, her research is focused on understanding why some individuals succeed in life and others don't. She is an expert on the effects of unconscious bias, discrimination and technology changes. Grace is an expert advisor to the UK government sitting on their skills and productivity board. Her
academic writings have been published in top international journals in economics and the broader social sciences.

For all press enquiries, please contact: Kaya Fuller | | 07807 66710

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Insights from Behavioral Science are being used around the globe for a variety of purposes but never, until now for career building-something Grace Lordan does systematically, eloquently, and instructively in Think Big


― Robert Cialdini, Author of Influence and Pre-Suasion

If you know it's time to aim higher in your career, Think Big provides a clear and compelling behavioral science toolkit to help you realize your goals and replace your current reality with something bigger, better and more enjoyable.


― Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business


Want to advance your career fast without compromising personal happiness? Think Big can help. It provides a handy, science driven framework to career building that can fit around even the busiest person's daily life

― Jonah Berger, Wharton Professor and Bestselling Author of The Catalyst

In a refreshingly down to earth way, Grace shows how the insights from behavioural science can not only help you to build the career you want but also the career that will make you happy. This book will interest and entertain you whatever your stage of career

― Professor Paul Dolan, London School of Economics, author of Happiness by Design and Happy Ever After

On your journey to thinking big - about yourself and about the world - Grace Lordan is a wise and winning guide. She's written the ultimate primer on enlisting modest changes to achieve monumental goals


― Daniel H. Pink, author of WHEN, DRIVE, and TO SELL IS HUMAN

A practical and compelling treatise on leveraging big insights from behavioural science to enable big upgrades to your career.

― Cal Newport, author of A World Without Email

Engaging, practical and insightful. Reading Think Big is like having a savvy performance coach sat inside your head, helping correct your path towards the career you really want


― Graham Alcott, author of Productivity Ninja

This is a rare self-help book that's actually informed by evidence. Drawing on her knowledge of behavioral economics and psychology, Grace Lordan shares a host of perceptive, practical tips for getting out of your own way and making progress toward your career goals


― Adam Grant, New York Times bestselling author of THINK AGAIN and ORIGINALS, and host of the TED podcast WorkLife

In this must-read book, Grace equips you with the know-how required to take your career to the next level. This book will not only inspire you to think bigger, but to take immediate action in turning those dreams of yours into reality. When you think big and start taking small, consistent steps forward each day, anything becomes possible!


― Simon Ong

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